Mental harassment, invading privacy, fake psychometric tests, harsh fear marketing, everything leads to Byjus scandal

Faraz Ashraf : The ed-tech company Byju’s is allegedly purchasing the phone numbers of kids and their parents and threatening them that their future will be ruined if they do not buy courses from it, a report published recently claimed.

The Byju’s scandal has unveiled some shocking details about the company’s inner workings.

As per the report, the employees have reported being mentally harassed, with no fixed timings, harassment of customers, invading privacy, and harsh marketing tactics.

It is said that the fake tests are also being used to pressure students into signing up for Byju’s classes.

An expert said that this is a major problem that needs to be addressed immediately.

The National Commission for Protection of Child Rights (NCPCR) chief on Tuesday said it came to know that Byju’s is allegedly buying phone numbers of children and their parents, and threatening them that their future will be ruined if they don’t buy their courses.

The NCPCR chief told the news agency ANI, “We came to know about Byju’s buying phone numbers of children and their parents, rigorously following them & threatening them that their future will be ruined. They’re targeting first-generation learners. We’ll initiate action & if need be will make a report & write to the government.”

Byju’s has been accused of mentally harassing its employees. Employees have said that they are constantly under pressure to meet unrealistic targets, and are often berated by their managers if they fail to do so. This can lead to a lot of stress and anxiety, and can even lead to depression.

Another issue that employees have with Byju’s is that there are no fixed timings. They are expected to work long hours, often till late at night, and are not given any breaks. This can lead to fatigue and burnout, and can also affect their personal lives.

Recent reports have surfaced that suggest that Byju’s, one of India’s largest ed-tech companies, has been engaging in questionable marketing practices.

Specifically, it has been alleged that the company sends representatives to schools to conduct “activities” with students and then encourages them to fill out forms with their personal information so that Byju’s can contact them and their parents.

This is troubling news for a number of reasons. First and foremost, it raises serious questions about Byjus’ commitment to protecting the privacy of its users. If the company is willing to collect students’ personal information without their consent or knowledge, what else is it doing with this data?

Second, this incident highlights the need for greater regulation of the ed-tech industry in India. While ed-tech companies have proliferated in recent years, there are still very few rules governing their activities. This leaves children and families vulnerable to exploitation by unscrupulous businesses.

Some customers have also complained of being harassed by Byju’s salespeople. They say that they are constantly being called and pressured to buy Byju’s products, even if they don’t need them. This can be very annoying and intrusive, and can make people feel uncomfortable.

Another concern is that Byju’s seems to be invading people’s privacy. The company has been collecting data on people’s usage habits without their consent, and this has led to some feeling like they are being watched all the time. This can be very unsettling for some people.